The incentive problem in this industry
Most sites covering home energy rebates are run by installers, or paid by installers, or exist to generate installer leads. That creates a quiet bias: nobody wants to publish "this program is worse than it looks" content, because it doesn't drive the sale that pays the bills.
What that looks like in practice
We found dozens of pages still describing Nova Scotia's heat pump rebate as "the most generous in Canada" — a claim that stopped being true on December 31, 2025. We found California solar content quoting HEEHRA numbers as if the program were still accepting applications, when it's been fully reserved since February 2026. We found an Alberta rebate landscape that gets described as "solid" by sites that never checked whether the money was actually flowing (16 applications, 1 grant, province-wide).
Why we do it differently
HomePowerRebate doesn't sell installer leads to the highest bidder, and we're not paid by any utility or program to promote it. That means we can publish "this rebate closed" content with the same energy we publish "this rebate is generous" content — because our business doesn't depend on either answer being the exciting one.
More of our story
- How We Built BC Coverage, City by City
- Why We Show You Every Vetted Installer, Not Just One
- Expanding to Ontario: What Changed When Rebates Aren't Uniform
- Why Massachusetts Is Our First US State